Sporty's Preferred Living Data Card

SPORTY'S PREFERRED LIVING

95,581	Total Universe	$120.00/M
11,533	30 Day Buyers	+$35.00/M
17,152	60 Day Buyers	+ $30.00/M
21,571	90 Day Buyers	+ $25.00/M
35,516	6 Month Buyers	+ $15.00/M
56,791	12 Month Buyers	+ $10.00/M
95,581	24 Month Buyers	$120.00/M
	Promotional Offers	+ $10.00/M
	Non-Affinity Pub Rate	$75.00/M
	Publisher/Fundraiser Rate	$75.00/M
	Counts Thru 11/30/24

For new and innovative home maintenance and leisure products, the PREFERRED LIVING CATALOG
FROM SPORTY'S is the catalog discerning shoppers buy from. These affluent, upscale buyers have
purchased merchandise for around the house, sports & recreation, health & comfort, lawn and
garden care, home safety & security, outdoor leisure, automotive and marine.

When it comes to product testing, SPORTY'S knows no limits. Nothing makes it into the PREFERRED
LIVING CATALOG FROM SPORTY'S until it has been put through a variety of tests and retests; and,
then only if it holds up to the standard of excellence the customers of SPORTY'S have come
to expect. Over 80% of the products IN THE PREFERRED LIVING CATALOG FROM SPORTY'S are made
in the USA.

The PREFERRED LIVING CATALOG FROM SPORTY'S customers are active shoppers, with significant
discretionary income.

Dollar select is cumulative within recency.

Demographics/Profile:

40% Fem

Male/59% Male
Average age 54
$125,000 Average HH income
99% Homeowners

$135 Average Order

Exchange and reuse are available.

Telemarketing and key coding are not available.

Reuse and exchange are available.

Key coding and telemarketing are not available.
Net name will be calculated against the mailer's merge. Computer verification must be supplied.

List owner requires gross payment on selection charges.

Payment must be received within 60 days of mail date or order will revert back to gross names.

Cancelled orders are subject to a $100/F cancellation fee plus run charges and shipping.
All orders cancelled after the mail date or merge are required to pay in full.

Updated monthly

Selects:

30 Day Hotline	$40.00/M
60 Day Hotline	$35.00/M
3 Month Hotline	$25.00/M
6 Month Hotline	$15.00/M
12 Month Hotline	$10.00/M
$50+	$30.00/M
$100+	$45.00/M
$75+	$35.00/M
$150+	$50.00/M
Gender/Sex	$10.00/M
State	$10.00/M

Addressing:

Run Charges	$10.00/M
Email Delivery (flat fee)	$50.00/F
FTP	$75.00/F

5,000 Name Minimum Order
85% Net Name available on orders of 50,000 or more ($10.00/M Run Charge)
Exchange is available
Broker Commission 20% on base
Agency Commission 15% on base
Cancellation fee at $100.00/F: Cancelled orders are subject to a $100/F cancellation fee plus run charges and shipping. All orders cancelled after the mail date or merge are required to pay in full.

Required: 3 day lead time on all orders.